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Who We Are

Novitas is a specialist financier for the legal profession. Operating across the UK and US, we provide innovative and cost effective solutions for law firms and their clients

Novitas was founded at the start of 2011 in the UK. The company was created to meet a growing demand for people struggling to fund their legal disputes and thus unable to secure the legal support they needed. Over the last 4 years, Novitas has grown to become the preeminent funder of UK law firms and their clients. The company is privately owned and is fully independent with no ties to any financial institution.

On the 1st of January 2015, building on the success of the UK business, Novitas US Inc. was launched. Nicole Noonan, a leading New York based matrimonial attorney, joined the business as the CEO of the US operation. Nicole will be overseeing the expansion of the range of financing solutions and the geographical growth of the business.

Meet the team.

Nicole Noonan
(212) 404-7807

Nicole Noonan, Esq., CEO of Novitas US, is a nationally recognized divorce expert.  Crowned the “Fairy Godmother of Divorce” by the New York Post’s Julia Marsh, Nicole is an advocate for the protection of women and their rights. Nicole is a frequent featured speaker on Bloomberg’s “Talking Stock with Pimm Fox”. She has been featured on Good Morning America, Bloomberg TV, and WLNY’s “The Couch”.

Recognized by New York Magazine as New York’s Women Leader’s in the Law 2014. Nicole holds a BA from Boston College and a JD from Seton Hall University School of Law. As a former matrimonial attorney Nicole is very familiar with the issues facing the non-moneyed spouse. She remains a member of the New Jersey Bar.

Jason Reeve

Jason Reeve founded Novitas early in 2011 after realising that no firm effectively allowed the divorcing client to fund their legal proceedings. Jason is an experienced FSA regulated financial advisor who has specifically been looking after divorce clients for over 5 years and is regularly quoted in the media.

Prior to founding Novitas, Jason was a vice-president at AllianceBernstein in London and before that was a Director at Accenture within the financial services sector.

Emma Reeve

Emma worked for 12 years for one of London’s top marketing agencies as an Account Director implementing and managing the marketing strategies for many well known brands including Gallaher, Air Miles and Nokia UK. Following a move out of London Emma has spent the past 8 years bringing up 3 children but is now working full-time in building the Novitas business.

As a part of the Novitas team, Emma oversees all client applications and ensures all files are completed. She is the main contact for Solicitors and clients once a loan application has been approved and manages the loan distribution and redemption.